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Understanding Media : the Extensions of Man

SKU: 9780415253970
Regular price $32.99
Unit price
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  • Author:
    MCLUHAN Marshall
  • ISBN:
    9780415253970
  • Publication Date:
    18/05/2001
  • Edition:
    2
  • Pages:
    400
  • Binding:
    Paperback
  • Publisher:
    Routledge
  • Country of Publication:
Understanding Media : the Extensions of Man
Understanding Media : the Extensions of Man

Understanding Media : the Extensions of Man

SKU: 9780415253970
Regular price $32.99
Unit price
per
  • Author:
    MCLUHAN Marshall
  • ISBN:
    9780415253970
  • Publication Date:
    18/05/2001
  • Edition:
    2
  • Pages:
    400
  • Binding:
    Paperback
  • Publisher:
    Routledge
  • Country of Publication:

Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. This work was written 20 years before the PC revolution and 30 years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane.
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  • When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. This work was written 20 years before the PC revolution and 30 years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane.
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. This work was written 20 years before the PC revolution and 30 years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane.