With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's designstudios, there has been a re-evaluation and return to exploring pre-digital typography.
Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digitaltechnology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that hadbeen considered in recent years to be irrelevant.
Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural andtechnical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age,in which the technology itself has become sufficiently common-place for us to fully recognise what it excels at and what itdoes less well.
Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by anew generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at theirfingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive.
