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Playing the Game : The History of Adidas

$120.00
Playing the Game : The History of Adidas
Playing the Game : The History of Adidas

Playing the Game : The History of Adidas

$120.00

Description

Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zinedine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolutionillustrated with numerous historic photographsis entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalisation since the 1960s. Since its beginnings, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand.

Featured in the February 2019 Design newsletter.
To receive this newsletter regularly please email us with your name and contact details.

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  • Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zinedine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolutionillustrated with numerous historic photographsis entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalisation since the 1960s. Since its beginnings, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand.

    Featured in the February 2019 Design newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zinedine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolutionillustrated with numerous historic photographsis entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalisation since the 1960s. Since its beginnings, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand.

Featured in the February 2019 Design newsletter.
To receive this newsletter regularly please email us with your name and contact details.

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