The concept "the medium is the message" is the hub around which Herbert Marshall McLuhan's explorations revolve. From his perspective, technology is an extension of ourselves, both psychologically and physiologically. McLuhan's essays collected here describe the processes in which the new electronic media produce a synthesis of time and space and also shows how they reinvigorate/reinvent communications by transforming the realm of the senses and that of language.Michel Moos contrasts McLuhan's thoughts with that of such thinkers as Jacques Derrida, Frederick Jameson, Friedrich and Donna Haraway, and renders an updated account of the effect of the mass media on society and the individual.
