Avowedly practical and concise, instantly engaging and brimming with ideas and expertise, this comprehensive guide to writing - and selling - engaging features in print and for digital platforms is offered in a lively new edition. Fresh material includes new chapters on storytelling for blogs and digital media, as well as updated facts and references throughout. The authors' pragmatic approach aims to help budding writers hone their skills and launch their careers, with examples and ideas that spell out the 'ABCs' of non-fiction storytelling: accuracy, brevity and clarity. Too many articles, they say, are one draft short of an 'A' (if the writer is a student) or of acceptance, if the writer is a freelancer. The book maps out the pitfalls standing in the way of success, and provides expert tips on avoiding them. Practicing what they teach, the writing team has ensured this handbook is as entertaining as it is informative and concise as it is comprehensive. Third edition now accompanied by a website with a wealth of resources including PowerPoint presentations, handouts, and Q&A
