Before You Know It : The Unconscious Reasons We Do What We Do

The world's leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behaviour. For more than three decades, Dr John Bargh has been conducting revolutionary research into the unconscious mind - not Freud's dark, malevolent unconscious but a helpful and powerful part of the mind that we can access and understand through experimental science. Now, Dr Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives - checking a dating app, holding a cup of hot coffee or getting a flu jab.