Anatomy of a Breakthrough : How to Get Unstuck When It Matters Most

A useful look at how to get unstuck. At some point in their lives, everyone will experience the sense that they are stuck in a rut, unable to move forward, even though a part of them says they should. Alter, a professor of marketing at NYUs Stern School of Business and author of Drunk Tank Pink> and Irresistible is interested in this stuckness, and his latest book collects a large number of case studies, with a focus on how various well-known figures have overcome the mental patterns and negative emotions that create inertia.