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While Youre Reading
Hardback Edition: 1/2007
This book is about everything that happens while you're reading, in front of your eyes and inside your head; and about what type designers, typographers and graphic designers bring to a page to make reading happen. Two examples of tantalizing questions will be answered: How
is it possible to read without seeing any letters? How much hidden typographic knowledge does the average reader possess? Other subjects covered in this book include legibility; the philosphy of typographic layout; invisible typography; pattern recognition; the reading process; engrams; the ergonomics of letterforms; letterform familiarity and use; typeface choice; type design; negative space and illusions; the role of the serif; the universe of signs; typography & language, and more. Gerard Unger is a prominent typeface designer, graphic designer, author, and design educator. He is based in Bussum, the Netherlands.
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Featured in the July 2008 PACDAF newsletter.
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Pages : 223
Publisher : Mark Batty Publisher
Publication date : 2007-09-30
Subjects: Non-fiction, Art/design/film