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Using Communication Theory : An Introduction To Planned Communication
Paperback Edition: 2
What does theory have to do with the practice of communication?
Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organisation consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.The second edition of this best-selling textbook has been updated with the student firmly in mind.
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Pages : 302
Publisher : Sage Publications
Publication date : 2008-11-01
Subjects: Non-fiction, Business / Law