Alfred Street (University of Auckland Store)
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The Perfect Meal : The Multisensory Science Of Food And Dining
Paperback Edition: 1
The authors of The Perfect Meal examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience. The principal focus of the
book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
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Pages : 400
Publisher : John Wiley & Sons, Ltd
Publication date : 2014
Subjects: Non-fiction, Business / Law