Alfred Street (University of Auckland Store)
Are you sure you want to delete this address?
The Brand Gap
Paperback Edition: 2
Not since McLuhans The Medium is the Message has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of brandinga set of five disciplines to help companies bridge the gap between
brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it". This deceptively simple book offers everyone in the company access to the most powerful business tool since the spreadsheet.
...
more
Pages : 208
Publisher : Pearson Education
Publication date : 2005-08-04
Subjects: Non-fiction, E-commerce: Business Aspects, Sales & Marketing Management, Consumer Advice