Alfred Street (University of Auckland Store)
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Sun Tzu Strategies For Marketing 12 Essential Principles Forwinning The War For Customers
Paperback Edition: 1/2004
Originally conceived in 500BC, Sun Tzu's "The Art of War" contained 11 strategies that were essential to a warrior's success on the battlefield. This book interprets Sun Tzu's battle strategies specifically for today's marketing professionals, coming up with "The Principles of the Marketing War". Each
principle is followed by both strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. Finally, the book features real life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.
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