Alfred Street (University of Auckland Store)
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Successful Event Management : A Practical Handbook
Paperback Edition: 4
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organising and running of events. It is presented in two engaging parts; Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business, and Part 2 focuses on aspects of event organisation including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies.
The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.
Featured in the November 2013 Business Books Newsletter EtcTo receive this newsletter regularly please email us with your name and contact details.
Pages : 334
Publisher : Cengage Learning
Publication date : 2013-03-07
Subjects: Non-fiction, Business / Law