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Rural Tourism And Enterprise Management Marketing And Sustainability
Paperback Edition: 1
This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Pages : 284
Publisher : CABI Publishing
Publication date : 2017-04-27
Subjects: Non-fiction, Business / Law, Lifestyle, Sport And Leisure