Alfred Street (University of Auckland Store)
Are you sure you want to delete this address?
Principles & Methods Of Social Research
Paperback Edition: 2
An extensive revision, this classic text presents the most recent advances in social research design and methodology. The authors thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human behavior. These
applications make it an indispensable resource for all fields of human social research, particularly communication, psychology, public health, and marketing. With a heavy emphasis on reliability and validity, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities.
...
more
Publisher : Lawrence Erlbaum
Publication date : 2001-12-01
Subjects: Non-fiction, Social Sciences, Sociology, Psychology, Social Research & Statistics, Social, Group Or Collective Psychology