Alfred Street (University of Auckland Store)
Are you sure you want to delete this address?
Messages : An Introduction To Communication
Paperback Edition: 1
This brief introduction to the field of communication has the advantages of Arthur Asa Berger's informal writing style and a flair for popular culture examples that will interest students. Designed for the basic course in communication departments, the volume introduces the key theorists who shaped our concepts of communication as he describes the varied processes and settings in which communication occurs. Chapters on social media, on communication and identity, and on visual communication address key contemporary topics. A specialist on mass media and author of over 75 books in communication and popular culture, Berger's examples range from advertisements to folk tales to James Bond films. Student exercises, quotes from key theorists, and cartoons make this a strong option for instructors who wish to explore alternatives to the standard encyclopedic textbook.
Featured in the March 2015 Business Books newsletter
To receive this newsletter regularly please email us with your name and contact details.
Pages : 200
Publisher : Left Coast Press Inc
Publication date : 2015-01-30
Subjects: Non-fiction, Science And Technology