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Marketing Management : A Strategic Decision Making Approach
Paperback Edition: 8
Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.
This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Featured in the September 2012 Business newsletter.
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Pages : 576
Publication date : 2012-01-21
Publisher : McGraw-Hill
Subjects: Non-fiction, Business / Law