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New to this edition: new global case studies from recent entrepreneurial ventures illustrate relevant application of the p ...
New to this edition: new global case studies from recent entrepreneurial ventures illustrate relevant application of the principles in the modern market; new profiles of global entrepreneurs throughout the world start each chapter to inspire readers and keep them engaged with the material; new coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams. Case studies from around the world profile a range of successful global business ventures, including: RidingO, Virgin Australia Airlines, Miyako Hotels & Resorts, MTN, YPlan, Aentropico, Spotify, Vente-privee, Nando's, Haier, and Globant.
Featured in the January 2016 Business Books newsletter
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Publication date: 2015-07-31
Number of pages: 440
Subjects: Non-fiction, Business / Law, International Business, Management, Entrepreneurship