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Contents: PART ONE: INTRODUCTION TO YOUR INTERNATIONAL BUSINESS COMPANION PART TWO: CORE AREAS OF THE INTERNATIONAL BUSINESS CURRICULUM Introduction to the Running Themes in the Book International Business Basics Terminologies and First Reflections on Globalization, Regionalism and International Commerce International Trade and Investment Theory Foundations of International Economy and Trade Culture, Politics, Law and Ethics Economic Integration and Trade Relations Globalization and the Monetary System Internationalization Theory, Tools and HR Issues International Strategy and Organizational Structures Business Operations and International Marketing Risk and Uncertainties Knowledge Management in International Business The International Economy and International Trade Or, Why and How Is International Influenced by the Global Policy Environment... PART THREE: STUDY, WRITING AND REVISION SKILLS PART FOUR: ESSENTIAL INDEX AND GLOSSARY
Featured in the February 2009 Business Books newsletter.
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Publication date: 2009-02
Number of pages: 208
Subjects: Non-fiction, Business / Law, International Business