Alfred Street (University of Auckland Store)
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How The Internet Became Commercial : Innovation Privatisation And The Birth Of A New Network
Paperback Edition: 1
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from
entrepreneurs and iconoclasts who were outside the mainstream and how the commercialisation of the Internet was by no means a foregone conclusion at its outset.
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This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didnt, and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defence had to deal with network inter connectivity, the needs of commercial users, and a host of challenges with implementing innovative new services.
How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
Featured in the January 2018 Business Newsletter.
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Pages : 474
Publisher : Princeton University Press
Publication date : 2017-08-01
Subjects: Non-fiction, Business / Law