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E-commerce & Information Technology In Hospitality & Tourism
Paperback Edition: 1
This textbook introduces the technology that runs the internet and the four basic types of e-commerce business models, then examines internet marketing and information distribution tools and the impact of the internet on the airline, hotel, car rental, cruise, and travel agent industries.
Pages : 226
Publisher : Delmar Cengage Learning
Publication date : 2003-07-15
Subjects: Non-fiction, Business / Law