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Communicate To Influence : How To Inspire Your Audience To Action
Hardback Edition: 1
It isn't just about the message, it's about the messenger. It isnt just about what you say, but how you say it. Communicate to Influence helps you turn your messages of information into messages of influence.
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Using the trademarked Decker Method, the book teaches you how
to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you're leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change. Featured in the May 2015 Business Books newsletter
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Pages : 286
Publication date : 2015-04-01
Publisher : McGraw-Hill
Subjects: Non-fiction, Business / Law