Alfred Street (University of Auckland Store)
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China Now Cashing In On The Worlds Fastest Growing Market
Hardback Edition: 1/2006
China is one of the last untapped markets left in the world and also one of the largest. The authors' important coverage of business/revenue potential on a region-by-region basis and ways to conduct intellectual property negotiations are unique to this book. The authors have considerable
experience through their work over the past 20 years, and their methods for doing business in China have been published in management journals and magazines including "Harvard Business Review" and "Harvard Business School Working Knowledge".
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