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Business Communication : Developing Leaders For A Networked World
Paperback Edition: 3
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are
more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
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Featured in the July Business Newsletter.
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Pages : 578
Publisher : McGraw-Hill
Publication date : 2017-01-31
Subjects: Non-fiction, Business / Law