Alfred Street (University of Auckland Store)
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Breakaway Brand How Great Brands Stand Out
Hardback Edition: 1/2005
Readers will learn how to integrate packaging, advertising, promotion, the Internet, and "advertainment" into a sure-fire success strategy. This book is a must-read for CEOs and managers of marketing, advertising, brand promotion, sales, and customer service, as well as small business owners. Arnold Worldwide, one
of the top 15 U.S. advertising agencies, will be using this book to promote its business. More than 30 branding success stories are featured in the book, including Target, eBay, Absolut, Dell, eBay, Nike, and UPS.
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Pages : 289
Publication date : 2005-10-01
Publisher : McGraw-Hill
Subjects: nil