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Blog Marketing
Hardback Edition: 1/2006
Fortune has named blogs one of the top 10 trends to watch. According to a recent survey by Always On Network, more than 66 percent of Fortune 500 companies and 75 percent of all U.S. companies are looking at blogging as a means of building
customer relationships, advertising, or income. More than 200 million people read blogs. With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications. All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well as small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.
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Pages : 321
Publication date : 2005-11-15
Publisher : McGraw-Hill
Subjects: Non-fiction, Business / Law