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Basic Marketing Research : Pnie
Paperback Edition: 4
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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For undergraduate-level courses in Marketing Research; With a hands-on, do-it-yourself approach, Malhotra offers a contemporary
focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions; Hands-on marketing research activities—An array of pedagogical tools encourage students to learn by actually doing marketing research; Research in Action real-life examples; Found in each chapter, these describe in detail the kind of marketing research used to address specific managerial problems and the decisions that were based on those findings.
Featured in the December 2013 Business Books Newsletter Etc
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Pages : 670
Publisher : Pearson Education
Publication date : 2013-08
Subjects: Non-fiction, Business / Law