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Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.
Although the industry is just beginning to recognise the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Featured in the December Commerce and Management Books newsletter.
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Publication date: 2016-08
Number of pages: 432
Subjects: Non-fiction, Business / Law, Tourism, Service Industries