Alfred Street (University of Auckland Store)
Are you sure you want to delete this address?
Analysis For Marketing Planning
Paperback Edition: 6
Analysis for Marketing Planning by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make
decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
...
more