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The methods explored in this book include: Emotional scaling, Discourse analysis, Consumer ethnography, Social Media Networks, Narrative and story telling AND Gamification.p> With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint Presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods; creating a research project that will be original and insightful.
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Publication date: 2016-09-21
Number of pages: 334
Subjects: Non-fiction, Business / Law, Marketing, Market Research