Alfred Street (University of Auckland Store)
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Advertising Campaign Strategy : A Guide To Marketing Communication Plans
Hardback Edition: 5
Advertising Campaign Strategy not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
Pages : 432
Publisher : South-Western
Publication date : 2014-08-01
Subjects: Non-fiction, Business / Law