Alfred Street (University of Auckland Store)
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Advanced Theory & Practice In Sport Marketing
Paperback Edition: 1
This is an expansive overview of higher level sport marketing concepts and practices. Where existing sport marketing texts restate concepts learned at an introductory marketing level, "Advanced Theory and Practice in Sport Marketing" goes beyond, by expanding the knowledge of the student with advanced marketing
theory which is specifically related to the crucial areas in Sports Marketing, such as: consumer behavior, ethics, logistics, advertising, sponsorship, promotions, sales management, e-business and e-commerce, as well as international and global marketing."Advanced Theory and Practice in Sport Marketing" also focuses on practical application for the sport marketing student, by having professionals in the field provide first hand accounts of their career experiences, allowing the instructor to better prepare the student for life as a sport marketing professional. Practitioner interviews accompanying every chapter teams practical advice with high level sports marketing theory. Each chapter includes chapter outlines, chapter objectives, a glossary, ethical and global case studies plus PowerPoint slides and an electronic test bank available online to accelerate learning. It delves into advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics, and more.
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