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Business Information Systems

SKU: 9781352007381
Regular price $159.95
Unit price
per
  • Author:
    Paul Beynon-Davies
  • ISBN:
    9781352007381
  • Publication Date:
    November 2019
  • Edition:
    3
  • Pages:
    510
  • Binding:
    Paperback
  • Publisher:
    Red Globe Press
  • Country of Publication:
Business Information Systems
Business Information Systems

Business Information Systems

SKU: 9781352007381
Regular price $159.95
Unit price
per
  • Author:
    Paul Beynon-Davies
  • ISBN:
    9781352007381
  • Publication Date:
    November 2019
  • Edition:
    3
  • Pages:
    510
  • Binding:
    Paperback
  • Publisher:
    Red Globe Press
  • Country of Publication:

Description

This textbook offers students a systematic guide to how information systems underpin organisational activity in todays global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the authors deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world.

This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level.

Featured in the January 2020 Business Books newsletter.
To receive this newsletter regularly please email us with your name and contact details.

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  • This textbook offers students a systematic guide to how information systems underpin organisational activity in todays global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the authors deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world.

    This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level.

    Featured in the January 2020 Business Books newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

This textbook offers students a systematic guide to how information systems underpin organisational activity in todays global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the authors deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world.

This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level.

Featured in the January 2020 Business Books newsletter.
To receive this newsletter regularly please email us with your name and contact details.